September 2, 2025, 2:00 PM - 4:00 PM · Atlanta, GA
Ways of the Wealthy Franchisee: Unlocking the Human Edge Behind Operational Excellence
What sets top-performing franchisees apart isn’t just what they do—it’s how they think. In this high-energy session, franchise performance expert and author of “The Wealthy Franchisee,” Scott Greenberg, will unpack the inner game of success in the quick-service restaurant industry. Drawing from years of research and real-world franchise experience, Scott will reveal the mindset, habits, and leadership traits that separate wealthy franchisees from the rest.
This isn’t about more spreadsheets or systems—it’s about the human factors that drive those systems to work. From how franchisees lead their teams to how they respond under pressure, you’ll learn what high performers do differently—and how to replicate their success in your organization.
To bring these insights to life, Scott will then moderate a powerhouse panel of elite QSR franchisees who will share real-life strategies, mindset shifts, and lessons learned from the front lines of franchising.
Whether you’re a franchisee looking to elevate your game, or a franchisor looking to elevate your brand, this is the session you can’t afford to miss.
Attendees will learn how to:
Spot the key differences between average franchisees and top performers
Apply the mindset and habits of “wealthy franchisees” in day-to-day operations
Build a culture that attracts great employees and keeps them
Improve execution by focusing on leadership, not just logistics
Deliver more consistent, customer-focused service at every location
Support franchisees in ways that foster independence and high performance