September 2, 2025

Introducing the first WiRL Workshop! This exclusive lunch-and-learn, presented in partnership with LEAD, GLEAM, and Full Course, is designed to fuel your leadership journey with four engaging, no-fluff workshop sessions. We’re diving into leadership development, financial acumen, and mentorship, with a fourth session still under wraps (but we promise, it’ll be worth the wait). Plus, lunch! (additional fee)

Click here for more info

What sets top-performing franchisees apart isn’t just what they do—it’s how they think. In this high-energy session, franchise performance expert and author of “The Wealthy Franchisee,” Scott Greenberg, will unpack the inner game of success in the quick-service restaurant industry. Drawing from years of research and real-world franchise experience, Scott will reveal the mindset, habits, and leadership traits that separate wealthy franchisees from the rest. (additional fee)

Click here for more info

Join us and be welcomed to Atlanta and its rich restaurant history with two of the brands that started it all—Chick-fil-A and Coca-Cola. Chick-fil-A CEO Andrew Cathy and Coca-Cola President of Foodservice and On-Premise for North America Dagmar Boggs will take attendees inside the history of an iconic partnership that set the stage for decades of growth and giving back. Cathy will also share tales growing up in Chick-fil-A, and how he’s now fostering and nurturing a people-first culture that continues to lead with heart and a commitment to best-in-class operations. Cathy will offer a call to action for the industry to rally around fighting hunger and how to make the world we operate in a better place.

Step into the spotlight at the QSR Evolution Opening Reception: Lights, Camera, Welcome! Join us on Tuesday evening for a star-studded kick-off featuring signature drinks, tasty bites, and an atmosphere made for networking. Walk the red carpet, strike a pose at our photo backdrop, and connect with fellow restaurant leaders as we roll out the velvet ropes and set the stage for an unforgettable event.