Christine Ferris is the Director of Marketing for True Food Kitchen, a chef-driven upscale restaurant brand with 43 locations across 17 states nationwide. Christine’s 10+ years in the restaurant and hospitality industry has given her a wide range of experience in brand strategy, consumer research, digital marketing and more. She currently oversees True Food Kitchen’s annual marketing calendar, overarching brand strategy, consumer research and insights, off-premise + catering and menu innovation. Prior to moving to Arizona in 2016, Christine was the Director of Public Relations & Social Media at Smashburger in Denver, CO where she oversaw the fast casual brand’s digital marketing strategy and execution across all channels.