Howard Hardy is a technology and marketing executive with over a decade of experience serving in multi-unit concepts, evolving the way technology, and marketing impact organizations. He currently serves as Vice President of IT & Marketing for ITA Group Holdings (ITA), a private equity-held restaurant platform company based in the Mid-Atlantic which includes beloved brands such as The Greene Turtle and Clark Crew BBQ. After joining The Greene Turtle in late 2018, Howard helped rebuild the marketing department from the ground up. In 2020, he took on the same rebuilding role for the IT department while helping lead the company through the pandemic and positioning it for rapid growth in 2022. Howard also serves as Vice President of ITA Technology, a managed services business unit within the ITA organization, that provides consulting and ongoing support within the hospitality and adjacent industries. Prior to joining The Greene Turtle, Mr. Hardy helped lead a Michigan-based multi-unit brand through bankruptcy while completing an overhaul of the tech stack and marketing systems to help position them for acquisition and growth.