Kristen Hohl joined Logan’s Roadhouse in 2018 as a Marketing Manager, marking the beginning of her journey with SPB Hospitality. In 2020, she became SPB’s Marketing Director, followed by a promotion to Senior Director of Marketing in 2022. Demonstrating exceptional skill, leadership and a significant impact on the company’s marketing efforts, Kristen now serves as SPB Hospitality’s Senior Vice President of Marketing.
As SVP, Kristen oversees the development and execution of all marketing strategies and initiatives, ensuring all efforts align with SPB’s long-term objectives while providing essential support to franchise partners. She is distinguished by her achievements in driving sales, profit and positive brand awareness through successful marketing campaigns across multiple restaurant industry segments, from QSR to casual-plus and fine dining. Kristen excels at fostering collaboration between marketing and operations cross-functional teams, which has been instrumental in achieving significant and impactful results for the SPB brands.
