Matt de Gruyter is the co-founder and CEO of Next Level Burger, America’s First 100 percent plant-based burger joint that serves up burgers for a better world on the daily in 10 locations coast to coast. Since its start in 2014, Next Level Burger has become a plant-based phenomenon. Matt and his wife and co-founder, Cierra de Gruyter, lead the large-scale national expansion of the brand, adding more cities and more stores every year without losing sight of their passion for serving healthy, sustainably sourced food that drives their commitment to nourishing the people and nurturing the planet.