Melissa Walsh has more than a decade of experience leveraging data-driven insights to inform business decisions. As Brand Insights Manager at First Watch, she is dedicated to finding and harnessing the “why” behind consumer behavior. In her nearly four years with the Daytime Dining leader, she has built the strategic foundations of the consumer, competitor, and industry insight tracking capabilities. Before joining First Watch, she held consumer insight roles with Bloomin’ Brands, Inc. and the Home Shopping Network (HSN).