Yana has a digital- and data-first approach to marketing through which her team evaluates, establishes, and executes soup-to-nuts marketing solutions for any point in a brand’s life cycle while spanning all touchpoints from back to front of house.
Yana transitioned to the agency world in 2016, bringing with her critical in-house experience as Director of Marketing for 5 Napkin Burger during its rapid national expansion. Having worn every hat imaginable throughout her rise from intern post-degree at Cornell’s School of Hospitality Administration to third corporate employee to eventual marketing lead, she understands the client-side pain points that all restaurant operators face with their marketing: either spend a lot of money on building a team in-house with a high-priced CMO or hire agencies and try to manage messaging and workflow.
Today, Yana works with a variety of clients in the hospitality space to maximize efficiency, leverage the latest technology, and ultimately drive sales. Her team’s work is not strictly limited to consumer-facing activation, but rather takes an inclusive approach to every vehicle that will drive success for the brand. From single unit restaurants poised for growth all the way up to multi-unit chains with an entirely different set of needs, Yana and her team offer a customized approach to every brand whether it be go-to market viability and strategic planning or long-term market sustainability. Her specialty in particular has been technological integration across various touchpoints. Whether it’s optimizing a loyalty or email program to drive visits, to creating unique digital or social campaigns to foster ambassadorship, to reassessing reservation and POS systems to maximize repeat visitation, Yana connects the dots through data and is fully immersed in the now and next to keep brands efficient, engaging, and profitable.