Andrew Jaffe has served as Snooze’s Chief Marketing Officer since 2017. In this role, he oversees the marketing and brand development of more than 60 stores across 10 states.
Prior to joining the Snooze team, Jaffe served as the Senior Vice President of Marketing at Boulder Brands (a publicly traded company with a portfolio of health and wellness brands including Smart Balance, Udi’s, Glutino and EVOL Food) and in various marketing capacities at PepsiCo. His experience scaling businesses and developing teams has taught him the importance of people and culture, both of which are central to Jaffe’s mission-driven approach at Snooze. He is passionate about building Snooze’s brand as a highly disruptive hospitality concept that allows all Snoozer’s and guests to truly live their values.
When he’s not leading the Snooze marketing team, Andrew enjoys the great outdoors in Colorado, biking, camping, gardening and beekeeping with his family.
