Cai Palmiter is a recognized innovator in branding and product management, known for transforming marketing strategies into impactful brand narratives. With a deep passion for travel and culinary arts, she brings a global perspective to creating memorable guest experiences. Her work has been featured in FSR Magazine, and she was instrumental in bridging the F&B industry with NASCAR through groundbreaking partnerships with Kyle Larson and Hendrick Motorsports.
Celebrated as the driving force behind JINYA Ramen Bar being named FSR’s Breakout Brand of the Year, Cai was also honored on the 2024 NRN Power List.
She currently serves as a marketing consultant for JW Concepts, a multi-unit operator of acclaimed restaurant brands, including JINYA Ramen Bar, Paris Baguette, Kung Fu Tea, The Baked Bear, Angry Chickz, KOYO Hand Roll Bar, and Gen Korean BBQ.
