As the visionary Senior Brand Director at Mellow Mushroom, Elizabeth Brasch’s passion for brand curation and storytelling has played a pivotal role in defining the iconic Mellow Mushroom experience. With a career steeped in brand development, Elizabeth brings a unique blend of Mellow Mushroom history, brand experience and strategic insight to her role.
After earning her Bachelor of Art degree at the University of Miami, Elizabeth decided to pursue her Master of Business Administration at the University of Georgia. In 2014, Elizabeth joined the Mellow Mushroom team as Brand Manager and worked her way through the ranks to serve as Director of Creative Services prior to her current role as Senior Brand Director. Today, Elizabeth’s responsibilities include the management of the design and creative team, menu development and concepts, commercial photography, lifestyle and merchandise POS product development and strategic advertising planning and deployment for system-wide promotions and brand driven activities. She works closely with the marketing and operations business professionals throughout the company to support customer engagement and sales growth.
As the leading cultivator of the Mellow Mushroom guest touchpoint experiences, Elizabeth has successfully translated the brand’s essence into various marketplace campaigns and collaborations over the last decade. Her innovative approach to working with critical partners to develop and deploy the brand’s largest ever company-wide rebrand (November 2023) set the tone and foundation for Mellow Mushroom’s future representation in the marketplace. In addition to brand strategy, she is a champion of internal team, agency and artist empowerment while embracing a culture of creativity and collaboration. Elizabeth continues to be a driving force behind Mellow Mushroom’s commitment to delivering on A Higher Order of Pizza, and providing not just a meal, but a one-of-a-kind, premium, pizzadelic experience that leaves a lasting imprint on guests and fans alike.
Off the clock, Elizabeth continues to be a brand enthusiast, exploring emerging trends and culinary influences across various industries. She enjoys making at-home craft cocktails for her friends on the weekends and long outdoor hikes with her dog, Kora. She currently resides in Atlanta, and is deeply involved with her family and community.
