Elizabeth Brasch serves as EVP of Marketing for Mellow Mushroom, the stone-baked pizza chain with 160+ locations nationwide. Elizabeth is a dynamic and results-driven marketing executive with a passion for innovation, and elevating brand experiences. Elizabeth joined the Mellow Mushroom marketing team over 10 years ago, originally as Brand Manager, and has since evolved to serve as Director of Creative Services and Senior Brand Director prior to her current role as EVP of Marketing.
Today, Elizabeth leads Mellow Mushroom’s menu innovation program, ensuring the menu delights the loyal guest with the bold and premium flavors the Brand is known for, while delivering limited-time offerings to create buzz and exclusivity. Her leadership extends to national Brand campaigns and storytelling, digital marketing, media advertising, organic social media, retail merchandising, and Branded in-store design, shaping a seamless and engaging customer journey across all touchpoints. Elizabeth led the brand’s largest-ever company-wide rebrand that launched in November 2023, which set the tone and foundation for Mellow Mushroom’s future representation in the marketplace. Elizabeth continues to be a driving force behind Mellow Mushroom’s commitment to delivering on A Higher Order of Pizza™, and providing not just a meal, but a one-of-a-kind, premium, pizzadelic experience that leaves a lasting imprint on guests and fans alike.
Off the clock, Elizabeth continues to be a brand enthusiast, exploring emerging trends and culinary influences across various industries. She enjoys making at-home craft cocktails for her friends on the weekends and spending time with her husband, son, and pets. She currently resides in Atlanta, and is deeply involved with her family and community.
