Jo Ann is a purpose-driven executive and brings more than 25 years of marketing experience. She has a long track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space. She has served as the Chief Marketing Officer for The Honey Baked Ham Company twice.
Prior to Honey Baked Ham, she was the Chief Marketing Officer for Interface, Inc., where she globalized the marketing team and brought forth a highly effective, integrated marketing approach resulting in five consecutive quarters of record financial performance. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. She now owns her own marketing firm.
Jo Ann has an MBA in International Business from Mercer University in Atlanta, and an undergraduate degree in Communication from Mississippi State University and teaches the EMBA’s at Georgia State.
A passionate community volunteer and served as Vice Chair of the Arby’s Foundation, whose mission is to end childhood hunger. She has served on the Executive Board of the Atlanta Convention and Visitor’s Bureau and served as the Board Chair.
Her work has been lauded by industry and community groups including the National Diversity Council’s Most Powerful and Influential women, two AMY Awards from the American Marketing Association. She was recently the recipient of the Atlanta AMA’s Lifetime Achievement, as well as the Marketer for Good award and the CMO Club’s President’s Circle Award.