Lisa brings over 30 years of consumer insights and innovation experience collecting nearly a million consumer interviews qualitatively and quantitively. Lisa conveys excitement, hope, and real hands-on tools to revamp organizational goals and growth. She strategically transforms companies and improves bottom-line results by using the “DNA” of the Business of JOY.
Lisa is a 3-time EFFIE Winner for Advertising Effectiveness, recipient of the David Ogilvy Research Award, and is an expert in consumer insights. Her clients read like a Who’s Who in the Fortune business arena such as WalMart, Kimberly-Clark, Frito-Lay, Chili’s, Affirm, and American Heart Association to name a few.
Lisa is the author of the book, The Business of JOY, which is based on over 55,000 consumer interviews and countless hours spent interviewing business leaders and frontline employees. It gives a 360-degree view of the pandemic — translating insights into an actionable framework for the future. Lisa’s data became a leading indicator of economic recovery and has been featured in over 200 media interviews including The Wall Street Journal and NBC Nightly News with Lester Holt. According to Lisa, “Economic recovery and growth begin when JOY is greater than Fear.”
