Michelle Heffernan

Michelle Heffernan joins Louisville, KY-based restaurant company Wild Eggs as Vice President of Marketing. Michelle brings over 25 years of marketing, sales and advertising experience with 17 of those years in the restaurant industry working as Senior Director of Marketing for Papa Johns International Preferred division. Over the years at Papa Johns, Michelle has been involved with many areas in marketing, operations, point of purchase, local store marketing and franchise relations. Most recently her team managed the database marketing programs where they were responsible for developing new and innovative approaches to targeting and segmenting customers. Prior to Papa Johns, Michelle worked for one of the oldest advertising agencies in the country, Doe Anderson Advertising. There she was on the team that pioneered customer relationship marketing with the launch of the Maker’s Mark Ambassador program. In her agency tenure, she also helped grow many other national brands including Morton’s The Steakhouse, Lexmark, RJ Reynolds, and US Smokeless Tobacco. Michelle holds a bachelor’s degree in marketing from the University of Louisville.