Phillip Scotton serves as the COO of PRIMO Partners, the largest and only Black-owned/Black-led multi-unit franchise developer of Ben & Jerry’s, along with other enterprises. Scotton was first introduced to PRIMO Partners in its early stages and formally joined as a full-time partners and operator in 2016. He has helped propel the off-premise category to double-digit sales growth each year and they currently tout the No. 1 ranking for Ben & Jerry’s globally. Scotton has been the driving force behind a number of Ben & Jerry’s openings and acquisitions, and is also an aspiring real estate developer. He serves as the Founding Chair of Eustress Inc., a non-profit dedicated to raising awareness around the taboo topic of Mental Health. Scotton also serves as the previous vice chair member of the Franchisee Advisory Council, a council representing Ben & Jerry’s franchisees on behalf of the greater franchise community.